Welcome to Shinelle By Neelam Patwa
About our online store
At Shinelle by Neelam, we believe in the timeless beauty of lab-grown diamonds and the unique stories they tell. Founded by Manish Patwa and Neelam Patwa, Kavya Gems is the proud owner of the trademark "Shinelle," symbolizing our commitment to excellence and innovation in the world of jewelry.
Driven by a passion for ethical and sustainable practices, we've embarked on a journey to redefine luxury with our exquisite collection of lab-grown diamond jewelry. Our partnership with Greenlab Diamonds, the world's largest lab-grown diamond producer, ensures that every piece we offer is crafted with precision and care, reflecting the unparalleled quality and brilliance of lab-grown diamonds.
We understand that choosing the perfect piece of jewelry is a deeply personal experience. That's why our dedicated team is committed to providing exceptional service and personalized assistance every step of the way.
Our Vision
At Shinelle by Neelam, our vision is to empower individuals to express their unique style and celebrate life's special moments with confidence and grace. Whether you're marking a milestone occasion or simply treating yourself to something special, we're here to help you find the perfect piece that resonates with your personality and values.
Meet Our Founder
Neelam Patwa, the visionary mind behind Shinelle by Neelam, bring a wealth of expertise and passion to the world of lab-grown diamond jewelry. With Neelam's innovative approach to design and her commitment to ethical sourcing, they have crafted a brand that embodies timeless elegance, sustainability, and unmatched quality. She lead Kavya Gems to redefine luxury and empower individuals to express their unique style with confidence and grace.
Neelam Patwa
We work through every aspect at the planning
Our company history and facts
Established 17 years ago in the lab-grown diamond industry, our company, Green Lab Diamond, has evolved into the world's leading lab-grown diamond producer. Pioneering innovation, we introduced the first-ever lab-grown diamond machine and established the largest facility globally, known as Green Lab Diamond. Now, at the age of 17, Green Lab Diamond is proud to launch its retail arm, Shinelle By Neelam Patwa, a jewelry brand that continues our legacy of excellence, sustainability, and cutting-edge design. Our commitment to quality and responsibility remains unwavering as we enter this new chapter in our company's history. Explore the brilliance of our journey at Shinelle By Neelam Patwa.
Design & development process
The design and development process at Shinelle By Neelam Patwa, a premier retail jewelry store, is a captivating journey woven with creativity, innovation, and dedication to craftsmanship. It begins with the conceptualization phase, where our creative team explores various themes to envision designs that effortlessly fuse classic elegance with contemporary flair. Our commitment to staying at the forefront of design is mirrored in our Research and Development efforts, continuously exploring new techniques and materials. Prototyping ensures the feasibility of designs, and once approved, we move into full-scale production. The final products are carefully curated for launch