Experience Shinelle By Neelam
Step Into Shinelle
At Shinelle by Neelam, we celebrate the timeless beauty of lab-grown diamonds and the unique stories they carry. Founded by Neelam, Shinelle Ventures proudly owns the trademark “Shinelle,” representing our dedication to excellence, innovation, and premium jewelry craftsmanship.
Driven by a passion for ethical, sustainable, and high-quality lab-grown diamond jewelry, we are redefining luxury with every creation. Our collaboration with Greenlab Diamonds, the world’s largest lab-grown diamond producer, ensures each piece reflects exceptional brilliance, precision, and lasting quality, perfect for customers in India, the USA, and worldwide.
We understand that selecting the perfect piece of jewelry is a personal and meaningful experience. That’s why our expert team provides personalized guidance and exceptional customer service, helping you choose engagement rings, everyday jewelry, or custom-designed lab-grown diamond pieces that celebrate your individual story and style.
Our Vision
At Shinelle by Neelam, our vision is to empower you to express your unique style and celebrate life’s special moments with confidence and elegance. Whether you’re marking a milestone, gifting a loved one, or treating yourself, our ethical, sustainable lab-grown diamond jewelry offers the perfect piece that reflects your personality and values. From engagement rings to custom-designed creations, every piece is crafted to combine timeless beauty with modern elegance, making luxury meaningful and responsible.
Meet Our Founder
Neelam, the visionary behind Shinelle by Neelam, brings a wealth of expertise and passion to the world of lab-grown diamond jewelry. With her innovative approach to design and commitment to ethical sourcing, she has built a brand that embodies timeless elegance, sustainability, and exceptional quality. She leads Shinelle Ventures in redefining luxury, empowering individuals to express their unique style with confidence and grace.
Neelam
We work through every aspect at the planning
Our company history and facts
Established 17 years ago in the lab-grown diamond industry, Green Lab Diamond has grown into the world’s leading lab-grown diamond producer. Pioneering innovation, we introduced the first-ever lab-grown diamond machine and built the largest facility globally. Now, after 17 years of excellence, Green Lab Diamond proudly launches its retail arm, Shinelle By Neelam, a jewelry brand that carries forward our legacy of sustainability, innovation, and timeless design. Our commitment to quality, ethics, and responsibility remains unwavering as we embark on this new chapter. Discover the brilliance of our journey with Shinelle By Neelam.
Design & development process
The design and development process at Shinelle By Neelam, a premier lab-grown diamond jewelry brand, is a journey of creativity, innovation, and meticulous craftsmanship. It begins with conceptualization, where our design team explores themes that seamlessly blend classic elegance with contemporary style. Our commitment to innovation is reflected in ongoing research and development, experimenting with new techniques and materials. Through prototyping, we ensure every design is feasible, and once approved, we move into full-scale production. Each piece is then carefully curated, reflecting the precision, quality, and timeless beauty of Shinelle jewelry.